FIRSTavenue appoints John Crocker as Head of Project Management in North America

May 2023

NEW YORK; May 30, 2023 – FIRSTavenue, a leading global private funds placement agent and investment advisory firm specialising in private credit, real assets, private equity and associated capital solutions, is pleased to announce the appointment of John Crocker as a Managing Director and Head of US Project Management on the North American team.


Based in New York, John will drive the successful implementation of North American client fund placement and capital solutions mandates from inception to completion across the alternative investment asset classes.


Bringing over 40 years of experience to FIRSTavenue, John has an extensive background in alternative investments, on both the buy-side and sell-side, as advisor, fiduciary and a builder of businesses and brand franchises. He joins FIRSTavenue from Addepar, a fintech wealth management portal, where he served as a Client Specialist. Prior to that, John was a Senior Advisor in Investor Relations at Novaquest Capital Management, where he enhanced their investor relations and capital formation capabilities.


John also co-founded Snowbridge LLC, a private capital raising, strategic advisory focused on alternative investments, targeting institutional investors and financial sponsors globally. Additionally, he has held roles at Citigroup, DLJ (Credit Suisse) and Capital Z Investment Partners.


Paul Buckley, the Managing Partner and CEO of FIRSTavenue, expressed his enthusiasm about John joining their team, “Having known John for a very long time, we are convinced that his extensive experience and knowledge perfectly align with FIRSTavenue's emphasis and expertise. His network with investors and years of experience working with multiple areas of financial services and investing will be invaluable in supporting the growth of FIRSTavenue’s GP franchise.”


“I am thrilled to be joining FIRSTavenue during this exciting period of growth,” said Crocker. “FIRSTavenue has proved itself to be an impressive organization and I look forward to supporting the firm’s interests and initiatives to bring the organization to its next phase of development.”


To learn more about FIRSTavenue, please contact Paul Buckley at


About FIRSTavenue

FIRSTavenue is a leading independent global placement agent and advisory firm specialising in private credit, real assets, private equity and associated capital solutions. Since the firm’s inception in 2006, it has raised more than $30 billion of capital commitments on behalf of its clients. The firm maintains a global presence via its headquarters in London and offices in New York, Hong Kong and Hamburg, and today consist of over 50 professionals.



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